Bayfields: Elevating Digital Presence and Achieving Remarkable ROAS

Bayfields, a family-owned liquor retailer with a strong presence in Sydney's Northern Beaches, partnered with TMR Agency to enhance their digital footprint and drive online sales. Recognising the need to modernise their online presence, Bayfields sought a comprehensive digital strategy encompassing web development, SEO, and targeted advertising.

Our Approach

Hosting & Website Development:

We managed and continuously developed a responsive, user-friendly e-commerce website that seamlessly integrated with Bayfields' inventory, providing customers with an intuitive shopping and member experience.

Search Engine Optimisation (SEO):

Implementing a robust SEO strategy, we optimised website content and structure, resulting in improved organic search rankings and increased visibility for key product categories.

Google Ads Campaigns:

Our targeted Google Ads campaigns focused on high-converting keywords and product categories, effectively driving qualified traffic to the website.

Meta Ads Management:

Leveraging Meta's advertising platforms, we crafted engaging ad creatives and strategically targeted audiences to boost brand awareness and customer engagement.

Results

Through our integrated digital strategy, Bayfields experienced significant growth in online sales. Notably, certain campaigns achieved a Return on Ad Spend (ROAS) of up to 20, demonstrating the effectiveness of our targeted advertising efforts.This collaboration underscores the impact of a cohesive digital approach in transforming traditional retail businesses into thriving online enterprises.

We have been working with Timmer Marketing for many years and couldn’t be happier with the results they have delivered in their most recent SEO project

Rebecca Swinfield

CEO Solentive

ROAS of Meta Campaigns

Google ranking for ‘beer brands’

Increase in conversion value in 12 months

Improvement in page speed