How We Build Your Strategy

AUDIT

We assess your current digital presence — website performance, existing campaigns, SEO health, analytics setup, and competitor position. Everything visible and everything broken.

PLAN

We build a channel-by-channel strategy with recommended budgets, priority actions, timelines, and clear KPIs. Written in plain language — not a 60-slide deck nobody reads.

EXECUTE

We run the campaigns, write the content, optimise the pages, and manage the platforms. One team across every channel — no handoffs, no gaps. 


OPTIMISE

Monthly reporting with clear numbers: traffic, leads, cost-per-acquisition. We review what's working, adjust what isn't, and update the strategy as your business evolves.

What a Real Digital Strategy Covers

Anyone can list channels. A proper digital strategy shows you which ones to prioritise, in what order, at what budget, and how to know when it’s working. Here’s what we cover for every client we take on.

Digital Audit & Current State Assessment
Before we recommend anything, we find out what’s actually happening. Most businesses are surprised by what an audit surfaces — from tracking that’s firing incorrectly to ad spend going to the wrong audience to website pages losing rankings because they’re too slow to load. We look at everything before we say anything.
  • Website performance audit — speed, Core Web Vitals, mobile usability, broken links
  • SEO health check — keyword rankings, crawl errors, duplicate content, on-page gaps
  • Paid media review — campaign structure, audience targeting, cost-per-result benchmarks
  • Social media audit — content performance, audience growth, engagement rate by platform
  • Analytics validation — GA4 setup, conversion tracking, goal configuration, data accuracy
  • Competitor positioning — what your competitors rank for, spend on, and say about themselves
Channel Strategy & Budget Planning
Not every business needs every channel. A B2B professional services firm and an ecommerce retailer need completely different approaches — different platforms, different content, different buying cycles, different success metrics. We build a channel plan that reflects your business, not a generic marketing playbook.
  • Channel prioritisation — which channels will move the needle fastest for your specific goals
  • Budget allocation — how to split spend across paid search, paid social, SEO, and content
  • Funnel mapping — awareness, consideration, and conversion tactics matched to each stage
  • Audience definition — who we're targeting, on which platform, with what message
  • Content calendar — a realistic publishing plan across blog, social, email, and ads
  • KPIs and benchmarks — the exact numbers we'll measure success against, set before we start
Integrated Campaign Management
Strategy without execution is a document. What makes TMR different from most digital agencies is that we run everything in-house — SEO, Google Ads, social media, web, and content — under one roof, with one team that actually talks to each other. That means your Google Ads landing page is optimised by the same people building your SEO strategy. Your social content references the same messaging as your paid campaigns.
  • Google Ads — Search, Display, and Performance Max campaigns aligned to strategy goals
  • SEO — on-page optimisation, content creation, local SEO, and link building
  • Social media advertising — Meta, LinkedIn, and TikTok campaigns matched to audience and funnel stage
  • Web design & CRO — landing pages, site updates, and conversion rate improvements
  • Email marketing — eDM campaigns and automation sequences that support the broader funnel
  • Content — blog posts, ad copy, landing page copy, and social content written to brief
Reporting, Analytics & Continuous Optimisation
We report monthly — in plain language, not jargon. Every report shows you what happened, why it happened, and what we’re doing about it. We build custom dashboards in GA4 and Looker Studio so you can see the numbers you care about any time, not just at end-of-month. And as your business changes, the strategy changes with it.
  • GA4 configuration — events, conversions, audiences, and attribution set up correctly from the start
  • Looker Studio dashboards — live reporting dashboards built for your specific KPIs
  • Monthly strategy reports — channel performance, what worked, what didn't, and next steps
  • Conversion tracking — every lead, form fill, call, and purchase attributed accurately
  • A/B testing — ads, landing pages, and email subject lines tested and improved continuously
  • Quarterly strategy reviews — stepping back from the month-to-month to assess the bigger picture

How We
Run Your Campaigns

One team across every channel.

SEO, ads, social, web, and content all managed by the same people with the same brief. No agency handoffs, no brief getting lost in translation, no channels pulling in opposite directions.

You see the real numbers.

We don't hide behind impressions and reach. Every report focuses on what actually matters to your business — leads, sales, cost per acquisition, and return on ad spend. If a channel isn't delivering, we say so.

Strategy that moves with you.

We don't write a strategy and file it away. We review it every quarter against your business goals, and update it when the market shifts, your competitors change, or your priorities evolve.

Don’t take our word for it

What they said

Martijn is my go-to guy for all our performance marketing needs. He and his team know their stuff, provide useful recommendations that are always relevant to the campaigns and our needs. On top of that they are very responsive and fun to work with!
Timi Siytangco
Branded Ltd
Martijn is a rare beast. He has a wide range of digital marketing skills, and an appetite for more. The point is, in fact, he's happy; so not only smart, skilled and co-operative but cheerful, easy-going and hilarious - a joy to work with.
Camilla Cooke
CMO Xinja Bank / Cure Brain Cancer
Timmer Marketing helped me rebuild our Shopify website and we couldn't be happier with the result. They listened to what we needed and took the time to ensure they understood and executed on the brief. We'll definitely be using them moving forward for our digital work.
Nick McDonald
Bucketty's
We have been working with Timmer Marketing for many years and couldn’t be happier with the results they have delivered in their most recent SEO project
Rebecca Swinfield
CEO Solentive
I wholeheartedly recommend TMR as exceptional Google Ads experts. It has been a pleasure collaborating with them on Engineers Australia's three accounts. Their expertise and guidance have been invaluable to our campaigns' successes.
Tanima Virmani
Marketing Manager - Engineers Australia
Great communication, highly responsive and patient to the nth degree - a great Northern Beaches based business to help elevate your marketing. Warm and friendly team too, which never hurts!
Kim Smee
Manly Observer

Frequently Asked Questions About Digital Strategy

Q1 What's included in a digital marketing strategy from TMR?
A full TMR digital strategy starts with a comprehensive audit of your current digital presence — website, SEO, paid media, social media, and analytics. From there we build a channel-by-channel plan with recommended budgets, priority actions, timelines, and the KPIs we’ll measure success against. Depending on your needs, we can deliver the strategy as a standalone document or move straight into execution across all channels.
A strategy audit and plan typically takes two to three weeks — one week for the audit and data gathering, one to two weeks to build the channel plan and brief document. If you’re ready to move into execution immediately, we can begin campaign work in parallel with the strategy build so nothing is delayed unnecessarily.
Especially then. The most common issue we see is channels running independently — paid ads driving traffic to pages not optimised for conversion, SEO targeting keywords that don’t reflect what the sales team is actually selling, social content disconnected from the paid campaign messaging. A strategy audit often surfaces quick wins you can act on immediately before longer-term work takes effect.
It depends on three things: your goals, your audience, and your current baseline. A business needing immediate leads in a short sales cycle is usually best served by Google Ads first. A business building brand awareness with a longer consideration cycle needs a different mix — more content, more social, more SEO. We don’t have a preferred channel. We recommend what the data and your goals justify.
We review performance monthly and update the strategy formally every quarter. Monthly reporting covers what happened across each channel with recommendations for the next period. Quarterly reviews step back from the numbers to assess whether the overall direction is still right — and adjust the channel mix, budget allocation, and priorities based on what’s changed in your business and the market.
That depends on what you’re actually trying to achieve — and we define it with you before any work begins. For most clients it’s a combination of: cost per lead or cost per acquisition, organic traffic growth, conversion rate on key pages, and return on ad spend. We don’t report on vanity metrics like impressions or follower counts unless they directly connect to a revenue outcome. Everything we track feeds back to what your business is actually trying to do.

Let's build a strategy around your goals.

Start with a conversation. We’ll audit what you have, tell you what we’d change, and outline what a strategy engagement would look like. No lock-in.
Start the Conversation
oh hello you
Sydney-based
Digital Agency.
Delivering high-quality projects for national, local and international clients. Ask us about strategy, ads and websites.

CONTACT ADDRESS
Wotso Brookvale
2 Ada Avenue
Brookvale NSW 2100
Australia

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