RESULT CALLOUT — ENGINEERS AUSTRALIA

50%+

Reduction in cost
per conversion

3

Google Ads account restructured

(Main, Education, Events)

100%

Conversion tracking

accuracy achieved

What We Manage

Google Ads has more moving parts than most businesses realise. Getting results means knowing which campaign type to use, when to use it, and how to optimise each one for the outcomes that actually matter to your business. Here’s what we run.

Search Campaigns — Capture Demand at the Moment It Happens

Search is the foundation of Google Ads. Your ads appear when someone types exactly what you offer into Google — intent at its highest. Done right, it’s the most efficient paid channel available. Done wrong, it’s an expensive way to get the wrong clicks.

  • Keyword research — finding the terms your customers actually use, not just what sounds right
  • Match type strategy — tight control over who sees your ads and who doesn't
  • Ad copy testing — multiple headlines and descriptions, continuously refined for CTR and conversion
  • Quality Score optimisation — improving ad relevance to lower your cost-per-click
  • Negative keyword management — cutting wasted spend on irrelevant searches from day one
  • Conversion tracking — every form fill, call, purchase, and sign-up measured accurately
Display & Remarketing — Stay in Front, Drive Back
Most website visitors don’t convert on their first visit. Display and remarketing campaigns keep your brand visible as they browse, then bring them back when they’re ready to act. It’s also one of the most cost-effective ways to build brand awareness in a specific market.
  • Remarketing audiences — segmented by page visited, time on site, and actions taken
  • Prospecting campaigns — reaching new audiences based on intent signals and demographics
  • Responsive display ads — multiple asset combinations tested automatically by Google
  • Frequency capping — enough visibility to stay front-of-mind without annoying your audience
  • Placement targeting — showing on relevant sites and excluding low-quality inventory
Performance Max — Google's Full Inventory, Properly Managed
Performance Max (PMax) campaigns run across Search, Display, YouTube, Gmail, Maps, and Discover from a single campaign. Google’s automation drives the placements — but what goes in determines what comes out. Asset quality, audience signals, and conversion data are everything. We manage PMax so it performs, not just runs.
  • Asset group creation — compelling headlines, descriptions, images, and video across every format
  • Audience signals — feeding Google the right data to find your best customers faster
  • Conversion goal configuration — ensuring PMax optimises for what actually matters
  • Search theme guidance — steering automated campaigns toward your highest-value keywords
  • Performance monitoring — identifying which asset groups and placements are driving results
  • PMax + Search balance — structuring both campaign types so they complement rather than cannibalise
Shopping Campaigns — For Businesses That Sell Products Online
For ecommerce businesses, Google Shopping ads are often the highest-converting campaign type available. Product images, prices, and store names appear directly in search results — customers arrive pre-qualified and ready to buy. Getting the feed and bidding strategy right is where most businesses leave money on the table.
  • Google Merchant Centre setup and feed management — clean, optimised product data
  • Shopping campaign structure — segmenting by category, margin, and performance
  • Bidding strategy — tROAS or manual CPC based on your margin targets and data volume
  • Product title and description optimisation — making your feed match how people search
  • Feed error monitoring — fixing disapprovals before they kill your visibility
  • ROAS tracking — Bayfields achieved up to 20x ROAS with our Shopping strategy

Why Northern Beaches Businesses Choose TMR for Google Ads

There’s no shortage of agencies claiming to be Google Ads experts. Here’s what actually sets us apart.

Certified specialists.

Our Google Ads lead, is a certified Google Ads specialist managing campaigns across Search, Display, PMax, and Shopping for clients across Australia. You get a dedicated expert, not a generalist.

No lock-in contracts.

We earn your business month to month. If we're not delivering measurable improvement in your cost per conversion, you're free to walk. We rarely lose clients — because our results speak for themselves.

Full account transparency.

It's your account. You own it, you see everything, and we'll never lock you out. Monthly reporting covers the metrics that matter: conversions, cost per conversion, ROAS — not just impressions and clicks.

Don’t take our word for it

What they said

Martijn is my go-to guy for all our performance marketing needs. He and his team know their stuff, provide useful recommendations that are always relevant to the campaigns and our needs. On top of that they are very responsive and fun to work with!
Timi Siytangco
Branded Ltd
Martijn is a rare beast. He has a wide range of digital marketing skills, and an appetite for more. The point is, in fact, he's happy; so not only smart, skilled and co-operative but cheerful, easy-going and hilarious - a joy to work with.
Camilla Cooke
CMO Xinja Bank / Cure Brain Cancer
Timmer Marketing helped me rebuild our Shopify website and we couldn't be happier with the result. They listened to what we needed and took the time to ensure they understood and executed on the brief. We'll definitely be using them moving forward for our digital work.
Nick McDonald
Bucketty's
We have been working with Timmer Marketing for many years and couldn’t be happier with the results they have delivered in their most recent SEO project
Rebecca Swinfield
CEO Solentive
I wholeheartedly recommend TMR as exceptional Google Ads experts. It has been a pleasure collaborating with them on Engineers Australia's three accounts. Their expertise and guidance have been invaluable to our campaigns' successes.
Tanima Virmani
Marketing Manager - Engineers Australia
Great communication, highly responsive and patient to the nth degree - a great Northern Beaches based business to help elevate your marketing. Warm and friendly team too, which never hurts!
Kim Smee
Manly Observer

Frequently Asked Questions

Q1 How much does Google Ads management cost in Australia?
Google Ads management fees in Australia typically range from $800 to $3,000+ per month, depending on your ad spend and the complexity of your account. At TMR Agency, we build custom management scopes rather than fixed packages — so you’re only paying for what your account actually needs. Speak to us about your budget and we’ll be upfront about what’s realistic.
Unlike SEO, Google Ads can generate results from day one. Campaigns go live as soon as they’re approved — usually within 24-48 hours of launch. That said, the first 2-4 weeks are a learning phase: Google’s algorithms gather data, and we’re testing ad copy, bids, and audience signals. Most accounts reach meaningful performance within 30-60 days.
A ‘good’ ROAS depends heavily on your margins. A retail business with 60% margins needs a very different ROAS target than a service business with low overhead. As a rough guide, most ecommerce businesses target 3-6x ROAS on Shopping campaigns, while lead generation campaigns are better measured by cost per lead or cost per conversion. We set targets based on your actual numbers, not industry averages.
Both, in most cases — but with careful structure. Search campaigns give you control over keywords and intent matching. Performance Max gives Google’s AI access to its full inventory. The key is making sure they work together rather than compete for the same traffic. We design account structures that balance automation with control, then monitor performance to adjust as data comes in.
Either. If you have an existing account, we audit it first — identifying what’s working, what’s wasting spend, and what’s missing. In most cases we restructure rather than rebuild from scratch, so you keep historical conversion data that Google uses to optimise. If you don’t have an account yet, we set everything up: account structure, tracking, merchant centre (if needed), and campaign build.
Always. Your Google Ads account is yours — we work inside it as a manager, not in an account we own on your behalf. This means if you ever leave, you take everything with you: your campaigns, your data, your conversion history. We believe in earning your business every month, not locking you in through account ownership.

Let's talk about your Google Ads.

Whether you’re starting from zero or getting a second opinion on an existing account, we’ll give you an honest assessment of what’s possible. No lock-in contracts.
Book a Free Chat
oh hello you
Sydney-based
Digital Agency.
Delivering high-quality projects for national, local and international clients. Ask us about strategy, ads and websites.

CONTACT ADDRESS
Wotso Brookvale
2 Ada Avenue
Brookvale NSW 2100
Australia

GENERAL INQUIRIES

SOCIAL MEDIA