Platforms We Manage

Every social platform has a different audience, a different ad format, and a different way of rewarding good creative. We don’t treat them all the same — we build strategies specific to where your customers actually are and how they use each platform.
Meta Ads — Facebook & Instagram

Meta’s advertising platform remains the most powerful tool available for reaching consumers at scale in Australia. With over 17 million Australians on Facebook and 12 million on Instagram, the audience is there — the question is how to reach the right slice of it with the right message. We’ve managed Meta campaigns from $1,000/month to six-figure monthly budgets, across ecommerce, lead generation, app installs, and local awareness.

  • Campaign strategy — choosing the right objective (conversions, leads, traffic, awareness) for your goal
  • Audience building — custom audiences, lookalikes, interest targeting, and retargeting segments
  • Creative strategy — static, carousel, video, and Reels formats tested against each other
  • Funnel structure — top-of-funnel awareness through to bottom-of-funnel conversion campaign
  • Meta Pixel and Conversions API setup — accurate tracking even with iOS privacy changes
  • Catalogue and dynamic product ads — for ecommerce businesses with large product ranges
  • Budget optimisation — Advantage Campaign Budget and manual structures tested per account
LinkedIn Ads — B2B Lead Generation

LinkedIn is the only platform where you can target by job title, seniority, company size, and industry simultaneously. For B2B businesses targeting decision-makers, it’s unmatched — even if the cost per click is higher than Meta. We’ve used LinkedIn to generate high-value leads for Canon Business Services and professional services clients across Sydney and nationally.

  • Campaign objective selection — lead gen forms, website conversions, or brand awareness
  • Professional audience targeting — job title, function, seniority, company size, industry
  • LinkedIn Lead Gen Forms — native forms that pre-fill with profile data, dramatically lifting conversion rates
  • Sponsored Content, Message Ads, and Conversation Ads — format chosen for the objective
  • Account-Based Marketing (ABM) — targeting specific companies or a curated contact list
  • LinkedIn Insight Tag — tracking post-click behaviour and building retargeting audiences
TikTok Ads — Reach Younger Audiences at Scale

TikTok is now the fastest-growing advertising platform in Australia, with over 8 million Australian users and average session times that dwarf every other platform. For brands targeting 18–45 audiences — particularly in retail, hospitality, fitness, beauty, and lifestyle — TikTok Ads offer exceptional reach at a lower cost per impression than Meta. The creative is different: native, authentic, and fast.

  • In-Feed Ads — video ads that appear natively in the For You feed
  • TopView and Brand Takeover — high-impact placements for launches and awareness pushes
  • Spark Ads — boosting existing organic TikTok posts as paid ads (highest-performing format)
  • TikTok Shopping — product catalogue integration for direct ecommerce conversion
  • Audience targeting — interest, behaviour, demographic, and custom audience segments
  • Creative direction — hooks, pacing, and format guidance so your ads don't look like ads

How We
Run Your Campaigns

Every paid social campaign we manage follows the same disciplined process — because consistency is what compounds performance over time.

Audit & Strategy

We review what you have, define the audience, set KPIs, and map the right platforms to your objective.

Build & Launch

Campaign structure, creative briefing, pixel/tracking setup, audience segments — built properly from day one.

Test & Optimise

Continuous A/B testing of creative, audiences, and placements. Spend shifts toward what's working, fast.

Report & Iterate

Monthly reporting on the metrics that matter: ROAS, CPA, CPL. Strategy evolves as data builds.

Why Northern Beaches Businesses Choose TMR for Social Media Ads

Creative that converts.

We don't just manage budgets — we guide the creative. The right hook, the right format, the right message for each platform. Great creative is the single biggest lever in paid social.

Tracking done right.

iOS privacy changes broke most agencies' tracking. We implement Meta Pixel, Conversions API, and server-side events so your data is accurate and your campaigns optimise on real signals.

No lock-in contracts.

Month-to-month. We earn your business by performing, not by making it painful to leave. Full account ownership stays with you — always

Don’t take our word for it

What they said

Martijn is my go-to guy for all our performance marketing needs. He and his team know their stuff, provide useful recommendations that are always relevant to the campaigns and our needs. On top of that they are very responsive and fun to work with!
Timi Siytangco
Branded Ltd
Martijn is a rare beast. He has a wide range of digital marketing skills, and an appetite for more. The point is, in fact, he's happy; so not only smart, skilled and co-operative but cheerful, easy-going and hilarious - a joy to work with.
Camilla Cooke
CMO Xinja Bank / Cure Brain Cancer
Timmer Marketing helped me rebuild our Shopify website and we couldn't be happier with the result. They listened to what we needed and took the time to ensure they understood and executed on the brief. We'll definitely be using them moving forward for our digital work.
Nick McDonald
Bucketty's
We have been working with Timmer Marketing for many years and couldn’t be happier with the results they have delivered in their most recent SEO project
Rebecca Swinfield
CEO Solentive
I wholeheartedly recommend TMR as exceptional Google Ads experts. It has been a pleasure collaborating with them on Engineers Australia's three accounts. Their expertise and guidance have been invaluable to our campaigns' successes.
Tanima Virmani
Marketing Manager - Engineers Australia
Great communication, highly responsive and patient to the nth degree - a great Northern Beaches based business to help elevate your marketing. Warm and friendly team too, which never hurts!
Kim Smee
Manly Observer

Frequently Asked Questions

Q1 How much does social media advertising cost in Australia?
Ad spend and management fees are separate. For most Australian businesses, a workable starting ad spend is $1,500–$3,000/month per platform. Our management fees typically start from $800–$1,500/month depending on the number of platforms and campaign complexity. We’ll give you a transparent breakdown at your free strategy chat — including what’s realistic to achieve at different budget levels.
It depends entirely on your audience and objective. Meta (Facebook and Instagram) is the default for most B2C businesses — broad reach, mature targeting, and proven conversion pathways. LinkedIn is the clear choice for B2B businesses targeting specific job titles or industries. TikTok suits brands with visual products and an audience under 45, especially in retail, hospitality, fitness, and lifestyle. We’ll recommend the right platform mix at your first strategy session.
Meta’s algorithm needs time to learn. The first 7–14 days of a new campaign is a learning phase — performance is often inconsistent as the system finds its footing. Most campaigns start showing meaningful results within 4–6 weeks. Retargeting campaigns tend to perform faster than cold audience campaigns because the audience is already warm. We set realistic expectations from the start — no overpromising.
Not at all. Paid social advertising is completely independent of your organic following. Your ads reach people who have never heard of your brand based on targeting signals — not your follower count. That said, if you have strong organic content, we can use Spark Ads (TikTok) or boosted posts (Meta) to amplify your best-performing content as paid ads, which often outperform standard ad creative.
A ‘good’ ROAS depends on your margins. For retail, a 3–5x ROAS is often considered the baseline for profitability. Bayfields Liquor achieved up to 20x ROAS on Meta campaigns — but that reflects a combination of high-intent product advertising, strong creative, and a well-structured funnel. For lead generation businesses, cost per lead or cost per acquisition is usually a more meaningful measure than ROAS. We set targets based on your margin structure, not a generic benchmark.
Yes — and for most businesses, this is the right approach. Google Ads captures existing demand (people searching for what you offer). Social media ads create and nurture demand (reaching people before they search). Together they cover the full funnel: from first awareness to final conversion. We manage both and build strategies that make each channel stronger because of the other, not despite it.

Ready to put your brand in front of the right people?

Tell us your objective — audience, platform, budget — and we’ll map out exactly how paid social can work for your business. Free chat, no obligation.

Book a Free Strategy Chat
oh hello you
Sydney-based
Digital Agency.
Delivering high-quality projects for national, local and international clients. Ask us about strategy, ads and websites.

CONTACT ADDRESS
Wotso Brookvale
2 Ada Avenue
Brookvale NSW 2100
Australia

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